BFA Graphic Design Thesis Project

rx : lifestyle medicine

Messages that circulate in healthcare contexts are not always clearly communicated. Sometimes the channels of communication are affected by static. This static (confusion, miscommunication, sender/receiver noise) can occur in various forms — in spoken messages, environmental signage and visual materials. Sometimes, spoken messages between healthcare providers and patients can be unclear because of difficult terminology or jargon. Visual language, put in an accessible form, can be a powerful resource for patients to have.

My thesis project serves the purpose of using design as an educational tool for the viewer to learn about the lifestyle medicine approach to healthy living. This approach helps people have more fun — it’s not about taking things away but adding health. Lifestyle medicine allows people to live the life they want to live. It’s not about “What is the matter WITH you” but “What matters TO you?”